When it comes to labels for beer cans, you have several options, and each has its pros and cons.
Pressure-sensitive labels are popular among craft brewers. These sticky labels come in materials like BOPP (a type of plastic film) that handle cold temperatures and moisture really well. They're perfect for cans sitting in ice buckets or coolers. You get bright colors and custom designs without the high costs of pre-printed cans.
Shrink-sleeve labels offer full 360-degree coverage. These plastic sleeves wrap completely around the can and shrink to fit when heated. They're super durable and waterproof, making them great for cans that get handled a lot. The downside? You need special equipment to apply them.
Some brewers still prefer direct printing on cans. This gives a clean, professional look, but you're limited to fewer colors and need to order larger quantities.
For materials, film labels (like BOPP or PET) beat paper every time for beer cans. Paper might be cheaper, but it doesn't hold up when wet. Film labels stay looking fresh even after hours in the cooler.
Keep your design simple with 2-4 colors for the best impact. And don't forget – all beer labels need TTB approval before you can use them, so factor that into your timeline.
Need help finding quality labels and cans? Visit crowlersandmore.com for everything from blank cans to labeling solutions designed specifically for craft breweries.
The best label type depends on your budget, design goals, and production setup. Start by thinking about how your customers will handle and store your beer.
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